3. Develop Trust - You want your own audience to trust you as a company and a man. This is the reason why it is very important to be true. As an entrepreneur, your audience must find a way to understand you as a company and a man. Keep building your personal brand, and participate with your target-audience. Tell them that you're a man they can trust.
I've ranked websites in the past with spun content, and now they are still on #1 position of google. First year (2014) google found me because my spun was really bad, many paragraphs were just copied and my position drop from #2 to around #20 after a panda update. Later I cleaned all my text with better spun (I didn't buy any article!), my ranking went up again, and with more backlinks I reached #1 and it is still there
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